Get a name that makes you more money. Done fast, done right.

Backed by strategy. Built to scale. Guaranteed to work.

 

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We’re renaming 5 businesses before the fireworks go off.

Imagine more clicks, more conversions, and more cash by the time the fireworks boom overhead.

Only 5 spots. Doors close at 5pm CST on July 3—or when all 5 clients are booked.
We don’t stop until your names are built to sell.

 Renaming by the Numbers:

  • A great name can boost product sales by 150%+
      → (One beverage rebrand doubled unit sales in 12 months—just by renaming)

  • Menu items with descriptive names sell 27% more
      → (Think “Grandma’s Apple Pie” vs. “Apple Pie” — the words matter)

  • Strong brands (with clear, memorable names) capture 3x the sales
      → And command a 13% price premium over generic competitors

  • Consistent branding across touchpoints = up to 23% more revenue
      → (That starts with a name people actually remember)

  • 68% of businesses say better brand clarity drove at least a 10% revenue lift

  • IHOP’s burger sales quadrupled after renaming to “IHOb”
      → That’s a 300%+ boost from a name swap stunt

A weak name costs you.
A great one pays for itself.

We rename businesses, products, and services so they make you more money.

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 Our renaming service is trusted by entrepreneurs, makers, and independent professionals—because great names aren’t just creative, they’re profitable.

We’ve named everything from therapy practices and artisan shops to tech startups—along with their signature products, services, and offers—using deep brand strategy, not guesswork.

We’re led by a naming expert with 20 years of experience and a master’s degree in interactive media and communications.

meet Kelly Utt >

 
 

 NEW! Blum Creative’s Kelly Utt presented a Branding for Breakthroughs workshop in partnership with the Tennessee Small Business Development Center.

 
 
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Clients Love Us.

Kelly just has a passion and talent for naming. The names she developed for our products are an invaluable part of our brand. They are the key difference between us and our competitors.
— Wayne
Kelly has this really incredible ninja listening tactic that you don’t ever know is going on inside of her when she’s assessing your needs. She heard so much more than I ever said.
— Owen
 
 

Contact

 
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